Campaign and product branding for Volvo Cars Japan.
Clients: Saatchi & Saatchi Fallon Tokyo & Volvo Cars Japan
This project was born when Volvo Cars Japan wanted to find new ways to communicate their Scandinavian design ideals and reach a new audience in Japan. These graphics are initially used in digital content, stationary and other items handed out at dealerships and events around Japan.
The "Volvo Seasons" pattern is used both in digital content and physical items.
Paper bag for catalogues and other Volvo items.
Envelope and foldable cards are sent out to customers.
Folder is handed out to the customers together with estimates and catalogues.
Copyright Juho Viitasalo ©1996-2018