Juho Viitasalo
ヴィータサロ ユホ
Industrial Designer
Chief Industrial Designer at Propex Inc.
Owner, Design Viitasalo Ltd.


Juho is the Finnish industrial designer in Japan. He works with product design, branding, 3D printing and nanomaterials. His designs cover such areas as consumer electronics, package design, lifestyle products, furniture and aerospace. Juho frequently holds presentations and lectures about design and 3D technologies.

Juho utilizes his knowledge of branding and design in the Japanese marketplace and language skills in design projects. Besides device design at NASA, he has also been involved in the development of business class services at Finnair. He also helped to create the visual identity for the largest Finnish design exhibition ever held in Japan. His iPhone accessories have been sold in stores around the world. He is an avid user of 3D printing and scanning technology and has worked with them for more than 20 years.

Juho is a member of the Japan Industrial Designers' Association (JIDA).

He speaks English, Japanese, Finnish and Swedish.


Professional History

(Current) Chief industrial designer / Propex Inc. (Japan)
(Current) Owner / Design Viitasalo Ltd. (Finland)
Industrial Designer / ROI Partners LLC (Japan)
Product Design Advisor / Designart Inc. (Japan)
Product Designer, Owner / Design Viitasalo Ltd. (Finland)
Project Coordinator / SITRA The Finnish Innovation Fund
Researcher / SITRA The Finnish Innovation Fund
Assistant Teacher (Final Cut Pro HD, Alias Studio Tools) / IK Design Center Lund University
Graphic Designer / Finnish Defense Forces

Areas of Expertise

Industrial design
- 3D CAD
- 3D printing
- 3D scanning
- Production quality surfaces
- Since 1993
Graphene + Nanomaterials
Public speaking

Selected Design Projects

On-going secret projects with Black Badger Advanced Composites, Sweden
Hokuzan tea branding
Complete corporate branding of True 2 Materials, Singapore / Japan
Design and branding - Energy Light Inti
Visual identity - The Essence of Finnish Design exhibition, Japan
Campaign graphics and product branding - Volvo Cars Japan / Saatchi & Saatchi Fallon Tokyo
Branding and package design - Twhy Twhy, Tokyo, Japan
iPad, iPhone 5, iPhone 4S and iPhone 3GS accessories - Tunewear, Tokyo and Hong Kong
Branding and package design - Jōbon cosmetics, Japan
iPhone app interface development
Brand identity and interior design - Aurinko Finland Shop, Japan
Business Class Concept - Finnair Plc. Helsinki, Finland
Device Design - Johnson Space Center, NASA, Houston TX, USA
Submarine interior concept - Kockums/HDW
Manta, mobile game device - Teleca Inc, Lund, Sweden

Memberships and Associations

World Industrial Design Day Osaka WIDD - Organizer
Japan Industrial Designers' Association JIDA - Member
JIDA - Kansai area steering committee - Member (2011-2017)
JIDA - External relations committee - Member (since 2013)


Universities: Lund University (Sweden), Danmarks Designskole (Denmark)
Academic Degrees: Master of Fine Arts - Industrial Design, Bachelor of Arts - Japanese