Juho Viitasalo
ヴィータサロ ユホ
Industrial Designer, Creative Director


Juho is the Finnish industrial designer and creative director in Japan. His design projects cover areas such as brand creation, consumer electronics, package design, lifestyle products, furniture, robotics and aerospace.

Juho utilizes his knowledge of branding and design in the Japanese marketplace and language skills in design projects. He is an avid user of 3D printing and scanning technology and has worked with them for more than 20 years. Juho frequently holds presentations and lectures about design and 3D technologies.

Juho is a member of the Japan Industrial Designers' Association (JIDA).

He speaks English, Japanese, Finnish and Swedish.


Professional History

Design Viitasalo Ltd. (Finland)
Creative Director / Rapyuta Robotics
Creative Director / Interbrand Japan
Head Designer / True 2 Materials (Singapore and Japan)
Chief Industrial Designer / Propex Inc. (Japan)
Industrial Designer / ROI Partners LLC (Japan)
Product Design Advisor / Designart Inc. (Japan)
Product Designer, Owner / Design Viitasalo Ltd. (Finland)
Project Coordinator / SITRA The Finnish Innovation Fund
Researcher / SITRA The Finnish Innovation Fund
Assistant Teacher (Final Cut Pro HD, Alias Studio Tools) / IK Design Center Lund University
Graphic Designer / Finnish Defense Forces

Areas of Expertise

Industrial design
Parametric design
- 3D CAD
- 3D printing
- 3D scanning
- Production quality surfaces
- Since 1993
Graphene + Nanomaterials
Public speaking

Selected Design Projects and Clients

Honda, Lexus, Infiniti, Panasonic, Persol, Daimaru Matsuzakaya, etc.

Secret projects with Black Badger Advanced Composites, Sweden
Hokuzan tea branding
Complete corporate branding of True 2 Materials, Singapore / Japan
Design and branding - Energy Light Inti
Visual identity - The Essence of Finnish Design exhibition, Japan
Campaign graphics and product branding - Volvo Cars Japan / Saatchi & Saatchi Fallon Tokyo
Branding and package design - Twhy Twhy, Tokyo, Japan
iPad, iPhone 5, iPhone 4S and iPhone 3GS accessories - Tunewear, Tokyo and Hong Kong
Branding and package design - Jōbon cosmetics, Japan
iPhone app interface development
Brand identity and interior design - Aurinko Finland Shop, Japan
Business Class Concept - Finnair Plc. Helsinki, Finland
Device Design - Johnson Space Center, NASA, Houston TX, USA
Submarine interior concept - Kockums/HDW
Manta, mobile game device - Teleca Inc, Lund, Sweden

Memberships and Associations

World Industrial Design Day Osaka WIDD - Organizer
Japan Industrial Designers' Association JIDA - Member
JIDA - Kansai area steering committee - Member (2011-2017)
JIDA - External relations committee - Member (since 2013)


Universities: Lund University (Sweden), Danmarks Designskole (Denmark)
Academic Degrees: Master of Fine Arts - Industrial Design, Bachelor of Arts - Japanese