Design collaboration between Twhy Twhy - the maker of premium rice crackers - and Juho Viitasalo has continued since 2010. The on-going project covers everything from the corporate identity to package design and store interiors. The overall identity and atmosphere combines modern Japanese aesthetics with Nordic simplicity. During this project the company and its products have been prominently displayed on Japanese media and received awards from such organizations such as Nikkei and ACCJ.
The gift box contains many of the key elements of the identity: purple red color, paper ribbon and pattern.
The special set box uses pink color and large patterns.
A round set box is used for seasonal sets together with tetra shaped packaging.
Close-up of the tetra packages.
Since 2013 Twhy Twhy has also sold rice. The rice packages have been branded accordingly.
Copyright Juho Viitasalo ©1996-2018