Complete branding and package design for a new Japanese cosmetics brand - 上品 Jōbon. Year 2011 marked the creation of a new Japanese cosmetics brand Jōbon. This project was started from scratch and resulted in a complete cosmetics series and brand image. In the core of Jōbon is a new enzyme technology based on the interaction of Bacillus subtilis, Lactobacillus and Saccharomyces. The brand and packaging reflect the enzyme's beneficial effects on skin and the product's Japanese origin.